9 Proven Benefits of Video Marketing

Why Use Video Marketing?

It’s no secret that consumers today crave video content. They want to see more of it on their feeds, and it’s up to us as marketers to deliver. Studies reveal that a staggering 91% of people desire more video content. So why not seize this opportunity? By creating high-quality and engaging videos, you can captivate your audience, leaving a lasting impression. Let’s take a look at more of the benefits that businesses have earned through their video marketing efforts. 

1. Increased Engagement 

Video content can be highly engaging and create a more memorable experience for the viewer. It also happens to be the most shareable form of content with 51% of people reporting that they are more likely to share videos with their friends than any other type of content. Remember to focus on mastering your hooks and storytelling techniques to boost engagement and keep viewers coming back for more.

2. Rank Higher With Search Engines

Have you ever wondered how to climb the search engine ladder? Video marketing could be the solution you are looking for, videos are a fantastic way to improve your rankings for SERPs (Search Engine Result Pages). Search engine algorithms work by delivering useful, high-quality content to users looking for specific information. Because videos receive higher engagement, Search Engines reward websites with embedded videos. Take this one step further by optimizing your titles & descriptions, video tags, and audio transcribing for an even better chance of ranking on the top page and nailing your video marketing strategy!  

3. Drive More Sales

People use many metrics to determine the effectiveness of their content and video marketing strategy. They all have their place, but at the end of the day, we think it’s safe to say that what we are all after is more sales. Assuming this is the case, video marketing is a great way to convert more lookers into buyers. One study shows that 89% of people have reported making a purchase after watching a video about the brand or product. 

With an effective video, you can:

• Inform your audience about your brand’s unique value proposition
• Showcase your products or services
• Convince them to spend their money on what you have to offer. 

It’s a compelling way to turn casual viewers into loyal customers. 

4. Increased Marketing ROI

We understand that implementing a video marketing strategy incurs costs. The good news is that video content is an excellent investment with a high potential for increasing your ROI. In fact, 87% of businesses have reported that video marketing has led to increased sales. By leveraging the power of videos, you can reach a wider audience, engage viewers, and convert them into paying customers. It’s a win-win situation that allows you to achieve your marketing goals while maximizing your ROI.

5. Diversified Content for Broader Reach

In the ever-evolving digital landscape, diversifying your content is key to reaching a broader audience. Video marketing allows you to tap into various content formats, from short and snappy social media videos to in-depth webinars and product demonstrations. With a diverse video strategy, you can cater to different audience segments and their preferences. This flexibility enhances your brand’s reach and ensures that you’re engaging with a more extensive and varied group of potential customers.

6. Establishing Trust and Authority

Video marketing is not just about promoting products or services; it’s a powerful tool for building trust and establishing authority within your niche. When you create informative and valuable video content, you position your brand as an expert in your field. By addressing common problems, answering questions, and offering solutions through your videos, you instill confidence in your audience. Trust is a cornerstone of successful customer relationships, and video marketing can help you lay that foundation.

7. Enhanced Storytelling and Emotional Connection

One of the unique qualities of video is its ability to convey emotion and tell compelling stories. Through visuals, music, and narrative, video marketing allows you to create an emotional connection with your audience. This emotional resonance can leave a lasting impact on viewers, making your brand more memorable and relatable. By tapping into the power of storytelling, you can connect with your audience on a personal level, fostering loyalty and turning them into brand advocates.

8. Improved Email Marketing Conversion Rates

Email marketing remains a potent tool for reaching and engaging your audience. However, adding video to your emails can take your campaigns to a whole new level. Studies show that including a video in your email can increase click-through rates by up to 300%. Whether you’re sending out newsletters, product updates, or promotional offers, videos can grab your subscribers’ attention and encourage them to take action.

To leverage videos in your email marketing:

• Use eye-catching video thumbnails to entice recipients to click.
• Keep videos concise and directly related to the email’s content.
• Use compelling calls to action (CTAs) to guide viewers to your desired action.

9. Educational Content and Customer Support

Educational videos are an excellent way to establish your brand as a valuable resource for your audience. By creating video tutorials, how-to guides, or product demonstrations, you can address common questions, offer solutions, and provide expert insights. Educational content not only positions your brand as a trusted authority but also assists your customers in understanding and utilizing your products or services effectively.

In addition to educational content, consider offering customer support through video:

• Create troubleshooting and FAQ videos to help customers resolve common issues independently.
• Offer live chat or video call support for more complex problems.
• Personalize customer support by introducing your team members through video, making interactions more human and relatable.

By leveraging educational and support-focused videos, you can improve your customers’ experience and foster long-term loyalty.

Expanding your video marketing strategy to include viral content, email marketing, and educational support is a strategic move that can drive even more significant results, enhance your brand’s presence, and foster lasting customer relationships. With the right approach, your video content can spark conversations, boost email campaign engagement, and empower your audience with valuable knowledge.

Conclusion

So there you have it! Four compelling reasons why video marketing should be an integral part of your digital strategy. Engage your audience, climb search engine rankings, boost sales, and maximize your returns on investment. Embrace the power of video, and watch your business thrive in the digital landscape!

Need help with your video marketing? Get in touch here.